- Alcorn McBride
- Branding
- Creative Services
- Website Design & Development
Themed Entertainment Branding & Website
How we helped themed entertainment AV leader, Alcorn McBride, modernize their brand, messaging, and website for the next generation of engineers
Solutions
- Branding
- Website Design and Development
- Creative Services
Benefits
- Refreshed brand identity that honors a 40-year legacy
- Updated messaging and visual system
- Stronger positioning in the themed entertainment industry
- User-friendly website implementation
- Clear brand differentiation for the next generation of engineers
The scope
Alcorn McBride has been engineering reliable, purpose-built AV and show control systems for the themed entertainment industry since 1986. Trusted by some of the world’s largest theme parks, their zero-maintenance products are built to perform flawlessly, 24/7, for decades.
DP partnered with Alcorn McBride to update their brand identity and messaging, modernize their website, and develop supporting creative collateral, all while preserving the integrity of their established reputation and long-standing logo.
The challenge
After nearly four decades of industry leadership, Alcorn McBride was ready for a brand and website evolution that more fully reflected the innovation, reliability, and technical excellence behind its products. The opportunity was to modernize the company’s voice and visual identity while honoring the legacy that made Alcorn McBride a trusted name in themed entertainment.
The refreshed brand needed to strike a careful balance: reinforcing confidence among longtime clients while creating stronger connections with the next generation of engineers, integrators, and creative professionals entering the industry.
The approach
Branding
We developed an updated branding, visual system, and messaging framework built around Alcorn McBride’s culture and core values: reliability, collaboration, and innovation. The refresh preserved the equity of their existing logo while introducing a modernized design language and a refined brand voice that speaks to both veteran AV professionals and emerging engineers in the themed entertainment industry.
Creative Services
As part of our ongoing partnership, we supported Alcorn McBride with creative services, including developing a comprehensive brand style guide, messaging frameworks, social media templates, and supporting collateral, ensuring consistency and cohesion across all platforms and audience touchpoints.
Website Design and Development
Bringing the refreshed brand to life online, the new custom website showcases Alcorn McBride’s full product suite, applications, and client-focused approach while communicating its legacy of reliability and technical excellence. The site is mobile-friendly, SEO-ready, and built to support global lead generation.
After interviewing several marketing companies, the team at Different Perspective stood out as the only one that cared about our goals for a brand refresh and new website look. They took time to get to know our team, our company, and our products before they did anything. That time and attention delivered something uniquely us. After the launch, one of our customers said, 'Finally, your website looks like Alcorn!' Mission accomplished! They were great partners every step of the way.
Loren Barrows • Chief Executive Officer at Alcorn McBride
