- Nutanix
- Creative Services
Elevating the wins of a global software company’s clients
Learn how we support Nutanix in their client relations and sales efforts through the creation of comprehensive case studies
Solutions
- Creative Services
- Content Writing
- Case Study Writing
- B2B Marketing Services
Benefits
- Support for the sales team
- Interview clients
- Develop success stories from North and Latin America
The scope
With over 6,000 employees headquartered in San Jose, California, Nutanix is a computer software company that sells software, cloud services, and software-defined storage to clients around the world.
Trusted by over 19,500 leading companies including JetBlue and Volkswagen, Nutanix solutions promise to modernize datacenters, run any app at any scale, and unify all clouds through the simplicity and agility of public cloud alongside the performance, security, and control of private cloud.
We work with Nutanix to provide them with in-depth, thoroughly researched case studies to elevate their clients as part of our creative services.
The challenge
Nutanix approached us seeking an agency to help them write case studies for their LATAM clients that positioned them as the hero and shared Nutanix solutions in an engaging way to support their sales team. Then, we also started interviewing and writing case studies for their North America clients.
The approach
The case studies we create for Nutanix are extremely comprehensive, with our team involved in every step of the process from start to finish.
We begin by interviewing a Nutanix client on their behalf. The LATAM interviews are conducted in Portuguese or Spanish and then translated into English to produce a transcript for our content team. Once the transcript is ready, our team writes the case study using information from the interview and supplemental materials from the client and Nutanix websites.
Once the case study is written, it’s sent to Nutanix for their approval, who then sends it to their client for review. After both parties have given the green light, the LATAM case studies are translated into Portuguese and Spanish before being distributed.
The case study is then published on the appropriate sites for each language as part of Nutanix’s sales efforts to attract new customers to use its software solutions over competitors’.
It’s a joy and breeze to work with Different Perspective! I appreciate their consideration to make our customer feel at ease during the interviews and the attention to detail on the stories, plus they are so quick to help answer questions. They’re the best!
Danielle T. • User Group & TAB Program Lead at Nutanix
