- ZKS LAW
- Branding
- Creative Services
- Website Design & Development
Modernizing the digital presence of a leading Central Florida law firm
Discover how a new website allowed ZKS LAW’s online presence to measure up to their reputation
Solutions
- Branding
- Website Design and Development
- Ongoing Content Marketing
- Video Production
Benefits
- Cohesive and modernized branding
- Elevation of digital presence to match the prestige of the firm
- Successful celebration of 40 years with effective marketing initiatives
- Engaging video content that highlights firm values
- Ongoing support with high-quality content marketing
The scope
As one of the most established law firms in Central Florida, Zimmerman Kiser Sutcliffe (ZKS LAW) offers sophisticated legal solutions to businesses, individuals, and families.
Known for its integrity and relationship-driven approach, ZKS LAW provides tailored guidance on complex legal matters, supporting clients throughout the life cycle of their businesses and across generations.
As a fellow Orlando-based business, we’re proud to support ZKS LAW as a trusted marketing partner with branding, website design, video production, and ongoing content marketing services.
The challenge
With deep roots in the Greater Orlando community, ZKS LAW came to us as a highly regarded law firm that had grown to over 100 team members since its establishment more than 40 years ago.
Despite its prominent position, the firm’s online presence and brand identity were outdated and did not accurately reflect the attorneys’ expertise, prestige, or company culture. Additionally, ZKS LAW sought support for its milestone 40th-anniversary celebration to strengthen community ties and reinforce the firm’s reputation.
The approach
Branding
We collaborated with the ZKS LAW team to develop a refreshed brand identity that accurately reflects the firm’s established reputation for professional excellence and client-focused service while appealing to its target audience. The updated branding demonstrates the firm’s commitment to integrity, innovation, and collaboration, creating a cohesive look across all materials.
Creative Services
As part of our commitment to being our clients’ longstanding marketing partners, we continue to support ZKS LAW with other creative services, such as designing marketing materials and producing visual assets tailored to their needs.
Website Design and Development
To accurately portray their attorneys’ local expertise and breadth of experience, we worked with ZKS LAW to create the copy, design, and development for a new custom website for their firm.
The new website modernizes ZKS LAW’s online presence by working seamlessly across all screen sizes, browsers, and devices. We developed it as a custom WordPress site to allow users to explore their practice areas and learn about the attorneys. It also has a user-friendly backend that allows ZKS LAW’s internal marketing team to manage the content.
In addition to design and development, we also created SEO-optimized, unique written content that accurately attracts their target audience and helps them rank higher on search engines.
40th Anniversary Marketing Campaign
We developed a comprehensive marketing campaign to celebrate ZKS LAW’s 40th anniversary, spotlighting the firm’s legacy, achievements, and future vision. This campaign included a custom-designed logo and collateral to commemorate the milestone, engaging video content that shared the company’s history and accomplishments, and special anniversary messaging on the website.
Ongoing Content Marketing
Our partnership with ZKS LAW extends into content marketing, where we provide consistent, high-quality support that enhances their thought leadership and online presence. This includes creating blog posts tailored to key practice areas, developing compelling copywriting to articulate their value proposition effectively, and regularly updating website content to ensure it stays relevant and aligned with industry trends.
Video Production
As part of the 40th anniversary efforts, we produced a series of videos that capture the essence of ZKS LAW—its commitment to excellence, community involvement, and client success. The videos showcase interviews with key team members and highlight the firm’s unique culture.
Priscilla, Hugo, and their team made our dream website come to life! They are always responsive and upfront when dealing with deadlines. Thank you Different Perspective!
Rebecca Schulte • Assistant HR Director & Marketing Coordinator at ZKS LAW
