Learn more about website security and how an SSL certificate can help

 

Did you know that 82% of people say they wouldn’t browse an unsecured website?[1]

 

If your business has a website, then providing a safe, secure online experience for your customers is essential.

 

How do I know if a website is secure?

Look for “HTTPS” in the website address. In most browsers, you will also see a small padlock to the left of the address. The “S” in HTTPS stands for “Secure” and means that the website’s owner has taken extra precautions to protect their customers and create a safe browsing experience.

 

 

How do I make my website secure?

You can build a secure experience for your customers online by purchasing an SSL certificate from your hosting company to create an encrypted connection that protects their details.

 

With an SSL certificate securing your website, you’ll increase customer confidence in your business by showing you’re taking extra steps to keep them safe when they interact with you.

 

What is an SSL certificate?

SSL stands for Secure Sockets Layer. An SSL certificate works by creating an encrypted connection between your website server and a user’s web browser.

 

Why should I have an SSL certificate?

SSL technology allows your customers’ private information—like addresses and credit card details—to be transmitted without the risk of interception. An SSL certificate also offers your website added protection against hacking.

 

In an effort to improve online safety, Google will actually penalize you if you don’t have an SSL certificate. Your website will be marked as ‘Not Secure’ in Chrome browsers, and your visibility in search results may also be affected. Google has confirmed that they use HTTPS as a ranking signal, so your site may show lower than other secure websites when potential customers search for you.[2]

 

 

SSL and e-commerce websites

If your website has a shopping cart, then having an SSL certificate is essential. Would you enter your credit card details into an unsecured website where private information can easily be intercepted? SSL can also give you as a business some level of protection against credit card fraud.

 

How do I get an SSL certificate?

SSL certificates are very inexpensive, especially when you consider that you’re making the investment to protect both your website’s visitors and your business’s reputation.

 

Some website hosting companies include an SSL certificate as part of their services, while others sell it separately.

 

Making your customers feel confident about visiting and shopping with you online should be a priority for any business. Help them trust you by having an up to date SSL certificate on your website.

 

We have over 14 years of experience building responsive websites for businesses like yours. Need help getting a SSL certificate installed on your website? Contact us today!

 

Read more:

 

How social media can boost your SEO efforts

 

Hiring an advertising agency vs. doing it yourself

 

How can Google Ads help your business?

 

Sources:

 

  1. HubSpot
  2. Google