How you can use website design to strategically direct the attention of your customers
Your website is an incredibly powerful tool you should be utilizing to get the most out of your visitor interactions, even if you don’t sell your product or service online.
What do you want people to do when they visit your website? Whether you want them to make a purchase, fill out a contact form or download an e-book, good website design can play a huge role in pointing users in the right direction.
Keep reading as our graphic design team shares some of the subliminal ways you can encourage your website visitors to do what you want.
In the Western world, people read from left to right and top to bottom. This means your website’s most important elements should be at the top left of the page. This may include your logo, main headline and a call to action button. You can use angles and other interesting elements to lead users eyes down a page. The bottom of the page is where the least important elements should go — which is why you normally see things like copyright disclaimers and terms and conditions in website footers.
Make important call to action buttons prominent by using a bold, vibrant color. Give backgrounds and other less important elements subtle colors. If you are limited to specific brand colors, consider how they are grouped together. Make sure nearby colors are totally different from the color of the element that you want to stand out.
The largest elements on a website generally get noticed first. However, size is a balancing act. Be careful not to make elements too large or they will overpower the whole design. Also avoid making all of the elements similar in size. If everything is the same size, you’ll lose flow of your website and nothing in particular will stand out.
Positive space is the space taken up by the elements on your website. Negative space is the empty space between those elements. The more negative space surrounding an element, the more attention it will attract.
Setting a general pattern for the layout of a website and then breaking it will attract attention. Try mixing up elements as you move down a page to keep visitors engaged with your content.
When it comes to design, always think of the most important thing/things you want users to do on your website. Hick’s law states that every additional choice you offer increases the time required to take a decision. Keep things simple: limit the number of choices your visitors have to make by showing only the most important things on your website.
The right website design will make it easy for your customers to find the information they need and subliminally encourage them to perform your desired action. Incorporate some of our design team’s tips into your website design and watch your conversions soar!
To see how your website is performing, you can use Google Analytics to track data like website traffic, session duration and bounce rate. All of these are good indicators of how well your website is attracting and engaging visitors. New to Google Analytics? Learn how to get started here.
At Different Perspective, we have over 14 years of experience designing and building customized responsive websites for businesses like yours. Take a look at some of the work we’ve done, and then contact us today to get started.