Learn how to craft compelling social media content that’ll keep your followers engaged
The world of social media is constantly changing. As technology continues to improve and the needs of consumers evolve, it’s more important than ever to keep your content fresh, interesting and relevant.
When you use social media the right way you’ll show the personality of your business, boost brand awareness and create meaningful connections with your audience.
Avoiding social media mistakes can be hard. By following these tips from our social media team you stand a great chance of keeping your followers — and potential customers — happy and engaged.
Social media mistake #1: Posting too much
Frequent posting does not automatically mean social media success. In fact, it may even drive away followers who are put off by you bombarding their news feed with posts.
Try to focus on quality not quantity, with posts tailored to each social platform you’re using. Visual content works best on Facebook and Instagram, while LinkedIn and Twitter are great platforms to share blogs, articles and industry news. By limiting how much you post, you can focus on only sharing relevant and high-quality content, which is more likely to appeal to your followers.
You should perform a competition analysis and talk to your customers to determine which social media channels you should focus on and how frequently you should post. This may vary depending on your industry.
Social media mistake #2: Posting too little
Social media is a great way to keep your business top of mind, so not posting enough or not posting at all for long periods of time, are big mistakes. Followers are more likely to forget about you and your brand, and they may even unfollow you if you’re not adding value to their news feed.
Think about creating a posting schedule ahead of time, with ideas for content if you are struggling to think of something fresh. Stuck for inspiration? Try brainstorming new ideas with your team, responding to customers’ frequently asked questions and taking a look at what your competitors are doing. Your followers themselves can also be a great source of sharable content — read our blog on user-generated content to learn more.
Social media mistake #3: Being too promotional
Your followers already like or are at least interested in your brand. Social media is the perfect place to share product news and company updates, but try not to make most of your posts promotional — constantly seeing the same types of posts from a brand can be off-putting.
Think about how your social media posts can add value to your followers. Focus on entertaining, educational, engaging content such as photos, videos, how-to posts, relevant articles and blog posts. Be sure to only share content from trustworthy sources: sending your followers to disreputable websites is never a good idea.
Social media mistake #4: Not being consistent
If you have multiple people posting on social media for your brand, it can be difficult to maintain consistency. This may cause confusion for your followers and can make your business look unprofessional.
Think about creating social media guidelines, where you define your brand voice. That way, everyone knows the tone of voice you want to use as a company and the message you want to convey to your followers. Proofread every post before it goes live: poor grammar and spelling mistakes are big turn-offs for customers.
By fixing these social media mistakes, you stand a great chance of keeping your followers happy, engaged and connected with your brand.