Business blogging doesn’t have to be boring: learn how to engage and impress with your writing


Writing a blog for your business is a must: you’ll give your company a voice, establish yourself as an authority and help to keep your website updated with fresh, relevant content.

Insightful, interesting blogs will both impress potential customers and encourage returning customers to keep visiting. High quality, relevant blog content helps to fuel SEO and improves your search ranking, driving more traffic to your website: in fact, featuring a blog as a key part of your website can give you a 434% better chance of being ranked highly on search engines![1] To learn more about the benefits of maintaining a blog for your business, read our blog about blogging.

Creating great content takes time. When you decide to write a blog for your business, you’re making a commitment to create consistent, quality work. If you’re struggling to come up with new topics for your blog, keep reading for some exciting ideas that should inspire your writing.


Explain a product or service

You may know everything you offer inside out, but do your potential customers feel the same? Think about creating a series of blogs explaining each of your products and services in more detail, taking care to emphasize the features that you know your existing customers love.


Answer a question

Do you find yourself being asked the same questions over and over by your customers? Often, people will only reach out to you if they fail to find the information they’re looking for on your website or social media channels. Make things easier for them: answer your customers’ frequently asked questions in a blog post.


Share your success

Did you help a customer solve a problem, or maybe you created a custom solution specifically for them? If you did it, talk about it! By writing a case study or success story you’ll show that you love going above and beyond to help — something that’s incredibly appealing to prospective customers.


Show your expertise

If you’re an expert in a particular area, let your website visitors know. Writing blogs on your specialist subject is a great way to establish yourself as an authority, and to establish your website as a trusted source of high quality information. If you spoke at or attended an interesting industry event, consider writing about that too.


Have fun!

If you’re really stuck, think about what makes you click! Chances are, others would like to read about that too. Get together with your team to brainstorm some fresh blog ideas to get your creative juices flowing. Think about topics inspired by your products or industry, and then add some fun. Try out engaging titles like “The top ten things we love about XYZ” and you’ll quickly see what resonates with your audience.



What’s next?

Now you have your exciting topic ideas, get writing! Make sure to include a great hero image, as well as other graphics as needed. It’s also worth looking through the older blogs on your website: if they need a little updating you can quickly refresh them. If you have some blogs that are no longer relevant or no longer represent your business well, don’t be afraid to retire them.

Don’t forget! 

Every time you publish a new blog, make sure you let people know! Share it via your social media channels and in your email newsletter.


Don’t have the time to do it all? You know having a blog for your business is important, but all too often it’s put to the bottom of your to-do list.

At Different Perspective, we have over 14 years of experience helping businesses like yours engage with customers, reinforce their expertise and increase conversion rates with a proven content creation strategy. Want to learn more? You can read about all of the digital marketing services we offer here.

If you’re ready to get started growing your blog, contact us today.


Read more:

A blog about blogs

How to define your company’s brand voice

3 ways to write a kick-ass About Page