Learn new ways to upgrade social media marketing for your business

 

A strong presence on social media has become a necessity for every business. Whether you use it to engage with customers, build brand awareness or increase sales, a solid social media marketing strategy is essential to help you market your business effectively.

 

As the world of social media continues to evolve, we’ve put together our top 6 social media marketing tips to help you take yours to the next level.

 

social media marketing tips

 

Tip #1: Set goals

 

The first thing to do when starting or revamping your social media marketing is to set one or more goals for your business. Ask yourself what it is you want to accomplish by using social media. For example, do you want to:

 

  • Gain new leads?
  • Engage with current and potential customers?
  • Increase the number of visitors to your website?

 

Answering this question will help you and your company create a clearer vision of who you should target and the sort of content you should be creating on social media.

 

Tip #2: Improve visual appeal

 

Making your pages and profiles on social media aesthetically pleasing is an extremely important first step. Potential customers will base their first impression on what they see on your social media channels, so you want to make sure everything reflects your business in a positive light.

 

Here are some basics to make your social media profiles stand out.

 

social media marketing tips

 

Facebook:  

  • Make sure your page is set up as a business page
  • Profile picture: use your company logo or logo bug (a simplified version of your full logo).
  • Cover photo: choose a photo or graphic that represents your company well. Consider using a picture of your office, your company slogan, or a professional photo of your team.
  • About section: make sure your contact information, hours of operation, company website, and office location are all correct and up to date.
  • Company Story: this is your chance to tell everyone why they should choose you! Create a few paragraphs that explain what you do and why you do it, coupled with an engaging photo.

 

social media marketing tips

 

Instagram:

  • Make sure your profile is set up as a business profile
  • Profile picture: use your company logo or logo bug
  • Bio: how would you describe your business in a nutshell? Here, you can also add your contact information, hours of operation, company website and location, if applicable.

 

**Bonus Tip**

Make your Instagram business profile stand out even more by creating Stories and Stories Highlights. Adding a themed cover on top will make your profile look even more professional. Take a look at the orange Stories Highlights covers we created above! You can learn more about Instagram Stories here.

 

Twitter:

  • Profile picture: use your company logo or logo bug
  • Cover photo: like for Facebook, choose a photo or graphic that represents your company well. A nice picture of your office, your company slogan, or something similar works well here.
  • Bio: like for Instagram, briefly describe your business and add your contact information, hours of operation, company website, and location, if applicable.

 

LinkedIn:

  • Profile picture: use your company logo or logo bug
  • Cover photo: like for Facebook and Twitter, choose a photo or graphic that represents your company well.
  • About section (overview): here you can describe your business and what services you provide as well as any other information you want to include.
  • Make sure to add your contact information, website, industry, company size, location, and specialties in the spaces Linkedin provides.

 

social media marketing tips

 

Tip #3: Create quality content

 

Creating content can sometimes be tricky because you need to focus on what it means to create QUALITY content. In other words, the content that is going to help you reach the goals you set for your business.

 

When thinking about what content to create, think about how you’re going to generate the most engagement on your posts.

 

Make sure you create a variety of posts such as videos, pictures, article links, Boomerangs (short looping videos) and anything else that may interest your viewers. Social media is the perfect opportunity to entertain your audience as well as educate them on facts related to your business. Try asking your viewers a question and prompting them to answer in the comment section. This will help you gain more interest in your posts and create more engagement.

 

Using thought-out hashtags and tags on your posts can also improve your reach, make you look more professional and help you build relationships with your customers and other businesses. If you have an online store, tagging your products in your social media posts is a great way to drive traffic directly to your website.

 

Remembering to post consistently is also a very important tip you don’t want to forget. As a general rule, we recommend that you try to post at least once every day across your social media platforms. This will increase the probability of your audience actually seeing your posts.

 

social media marketing tips

 

Tip #4: Schedule your content

 

Scheduling your social media posts ahead of time can be extremely beneficial to your business for many reasons. Not only will it help you save time, but when you schedule posts you won’t have to worry about forgetting to post specific content on specific days, like holidays. There are many social media scheduling tools available to choose from online.

 

**Bonus Tip**

Facebook allows you to schedule your content directly from your business page! And the best part is… it’s FREE! To take advantage of this useful feature, simply navigate to  Publishing Tools > Scheduled Posts then click the ‘Create’ button.

 

social media marketing tips

Tip #5: Analyze your results

 

Posting great content that encourages engagement is the most important step of every successful social media marketing campaign. But be sure you also take the time to analyze your data and insights to learn how well your efforts are performing.

 

Most social media platforms offer in-depth analytics so you can see what posting techniques are working best for your business. Armed with this data, you can customize your content moving forward to help you reach your social media marketing goals.

 

**Bonus Tip**

Consider taking your social media to the next level by creating actual ads. If you want more people to see your posts and engage with your brand, you have to pay to play.

 

social media marketing tips

Tip #6: Get help if you need it

 

Social media marketing can be a lot to get your head around! If you’re not sure you have the time, or you’re not sure where to start, don’t be afraid to reach out to a social media marketing agency for help. They’ll help you define your goals, work with you to devise a strategy, and create consistent, quality content that gets results.

 

The social media marketing team at Different Perspective has over 14 years of experience helping businesses like yours reach their goals. Are you ready to stand out from your competitors and improve your social media game? Contact us today to get started.

 

Read more:

 

4 social media mistakes you’re probably making (and how to fix them)

 

How social media can boost your SEO efforts

 

Hiring an advertising agency vs. doing it yourself